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Transcription

00:03

Success does not depend on location

00:10

A globe.That's crazy.- Great.

00:24

I had the opportunity to work 35 years at L'Oréal in six different countries,and I may share with you some experiences from these countries and cultures now and then.

00:37

For me, it was like an adventure through markets and, as I said, through different cultures.

00:45

Let's start with Spain, which really was a different story.

00:49

In the early '90s, everything was very hierarchical and my management team, when it came to making a decision,said that I, as the boss,had to decide and also find the solution.

01:04

And then, there were moments meetings where I'd say:"I'm going to leave now,and I'll be back in ten minutes,and I want you to have reached a decision by then." And at first they hated it.

01:17

Only when my time in Spain came to an end,did everyone tell me: "That was the best gift you could have given us.

01:25

Teaching us to take responsibility,to reach compromises,and to make decisions as a team." Then came my time in Thailand,and that truly was a completely different culture.

01:41

You couldn't show any weakness, or raise your voice,or criticise... in public,not even in front of employees.

01:51

You could only do that if your employees trusted you, which you had to earn first.

01:57

And after you've experienced that for several months,you can get closer to people and speak with them more openly.

02:07

And Thailand... They gave me one piece of advice:"Please open a folder in which you write down things you'll never understand." Because you also have to accept that this happens too in cultures like these.

02:23

And that's how I truly managed to let go of certain issues.

02:27

I'd write down on a paper what I hadn't understood and never would and put it in the folder.

02:33

That helped me.Then I always followed the same procedure,what I call the "firing ritual".

02:42

You have to imagine that if a Thai person has a problem,in their culture it's not appropriate to express it openly or tell me directly,otherwise, they'd lose face.

02:54

It's just not done.And the problem could be addressed in a concrete and constructive way.

03:02

And if I now think of my last stage in Germany,I think what I took from all that time was,perhaps, to treat people with more...

03:13

respect, and also with greater...transparency.So yes,I tried not to criticise again in a group or in front of others,that is, to give one-to-one feedback,and in public, to focus strongly on the facts.

03:37

I've always relied on the principle:"There's no good news and no bad news, they are only news," so that it was as objective as possible.

03:48

And it did help......to create a good atmosphere,also within the management team and with the closest employees.

04:01

Rolf, are there also lessons you've taken with you on a personal level regarding your leadership?

04:10

Yes, I believe one simply has to open up and allow things to happen,but also not betray oneself,because I believe I can only be a good leader if I stay true to myself,but also with my flaws and my quirks.

04:29

So let's call it authenticity.And no matter the country,my inner compass, the one I have for myself,must stay aligned, and that I cannot change.