{"id":177761,"date":"2026-01-15T17:27:09","date_gmt":"2026-01-15T15:27:09","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/factorial-play\/videos\/in-such-a-competitve-market-how-do-you-manage-to-stand-out\/"},"modified":"2026-01-15T17:27:09","modified_gmt":"2026-01-15T15:27:09","slug":"in-such-a-competitve-market-how-do-you-manage-to-stand-out","status":"publish","type":"factorial_video","link":"https:\/\/factorialhr.com.br\/blog\/factorial-play\/videos\/in-such-a-competitve-market-how-do-you-manage-to-stand-out\/","title":{"rendered":"In such a competitve market, how do you manage to stand out?"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"highlight","_related_series":167693,"_related_episode":177740,"_related_season":0,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1117050397","_speaker_id":177287,"_video_description":"In a competitive dining landscape, Pierre Couturier emphasizes the importance of carving out a unique niche, specifically in the realm of modern fine-dining French cuisine in Madrid, where only 17% of customers are French. With around 13,000 restaurants in the city, effective communication strategies are vital for reaching their target audience of discerning diners. Utilizing a modest client list of 1,200 for newsletters, along with platforms like Instagram, TikTok, and LinkedIn, the restaurant effectively promotes its values and culinary experiences. High-quality service by an elegant young staff has resulted in a remarkable 4.9 out of 5 rating on Google and TripAdvisor, showcasing the restaurant's commitment to customer satisfaction. According to Pierre Couturier, the leadership in team management and a well-defined career plan play crucial roles in maintaining these standards. Don\u2019t miss more tips and insights on successful restaurant management in the full episode.","_video_transcription":"00:03 - The elegance of difference The box is a bit big.My apologies.\n00:12 - In such a competitive market, how do you manage to stand out?\n00:17 - If we go by TripAdvisor, there are around thirteen thousand restaurants in Madrid, so there's a lot of competition.\n00:24 - But not all of them are in the same niche, so to speak.\n00:28 - I have nothing to do with creperies or burger places.\n00:33 - We're in a niche where I'd say we're the only ones.\n00:36 - There are some French restaurants,but when it comes to modern fine-dining...\n00:40 - As far as I know, ours is the only one in Madrid.How can a restaurant stand out?\n00:45 - We're in this niche, of course, we only appeal to a small part of the population, mainly some French people.\n00:51 - Seventeen per cent of our customers are French, and above all,Spaniards who want...\n00:57 - Who either already know French cuisine and want to enjoy it in Madrid without having to go to France, or those who want to discover it.\n01:06 - Since we're in a niche and only target a small part of the population, the real challenge is reaching that specific audience.\n01:14 - If we communicate and only reach people who eat burgers or hot dogs...\n01:24 - That's not our goal.So, gradually, we're reaching the right people. We have customers who really appreciate our restaurant and come back, which is essential.\n01:33 - They recommend us through word of mouth.Could you tell us about the marketing or communication channels you use, such as newsletters?\n01:42 - Sure.To reach the segment that interests us,we have relatively modest resources, but we make the most of them.\n01:53 - We have a client list of about 1,200 people to whom we regularly send emails.\n01:59 - To keep them informed about events and new developments.\n02:04 - We use Instagram and soon we'll also be using TikTok.\n02:10 - We also communicate through LinkedIn, a more restricted and specific platform.\n02:15 - On LinkedIn, there are executives and people with good financial resources who are more used to the kind of cuisine we offer and who are likely to come to our restaurant.\n02:25 - Above all, we have a lot of press contacts.We've been featured in about seventy newspapers,radio interviews, and some television and online platforms.\n02:37 - We continue along this path, striving to offer new things constantly.\n02:42 - Lately, we've been posting a lot about the chef and his training with great French chefs.\n02:49 - Soon, we'll be posting about our market gardener from the north of Madrid who is excellent.\n02:55 - Journalists will join us in the field to see how the vegetables we serve in the restaurant are grown.\n03:03 - Do you also work with influencers?Yes, we also have influencers who come to our restaurant.\n03:09 - We try to choose influencers who write for other outlets and do serious work.\n03:15 - We do have some who just post a story while eating,without saying anything very meaningful or specific.\n03:25 - I believe that doesn't align with what we need within our niche.\n03:30 - It's the same, I think most influencers are the kind who eat burgers.\n03:37 - And we're looking for influencers who reach people who can appreciate food that's a bit more expensive but well-prepared French cuisine, modern gastronomy.\n03:51 - So, would you say the real difference lies in the customer experience?\n03:58 - Yes.Our satisfied customers are the ones who also bring us a lot of new guests.\n04:04 - They talk about us to others.Many of our guests come through personal recommendations.\n04:10 - Afterwards, they leave reviews on Google and TripAdvisor.\n04:16 - On both platforms, we have a rating of 4.9 out of 5.\n04:22 - We have excellent reviews.People praise the food a lot and also the service.\n04:29 - Our service in Madrid is very distinguished,and it is truly refined as well.\n04:39 - It's offered by elegant young staff who explains the dishes very well, is always smiling,and attends to customers without putting pressure on them.\n04:49 - The clients really appreciate that.","_has_trailer":false,"_trailer_vimeo_id":""},"categories":[938],"factorial-categories":[],"class_list":["post-177761","factorial_video","type-factorial_video","status-publish","hentry","category-process-management"],"acf":[],"yoast_head":"\nIn such a competitve market, how do you manage to stand out? | Factorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factorialhr.com.br\/blog\/factorial-play\/videos\/in-such-a-competitve-market-how-do-you-manage-to-stand-out\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In such a competitve market, how do you manage to stand out?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/factorialhr.com.br\/blog\/factorial-play\/videos\/in-such-a-competitve-market-how-do-you-manage-to-stand-out\/\" \/>\n<meta property=\"og:site_name\" content=\"Factorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/factorialhr.com.br\/wp-content\/uploads\/2025\/11\/17131146\/factorial-open-graph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@factorialapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/factorialhr.com.br\/blog\/factorial-play\/videos\/in-such-a-competitve-market-how-do-you-manage-to-stand-out\/\",\"url\":\"https:\/\/factorialhr.com.br\/blog\/factorial-play\/videos\/in-such-a-competitve-market-how-do-you-manage-to-stand-out\/\",\"name\":\"In such a competitve market, how do you manage to stand out? | Factorial\",\"isPartOf\":{\"@id\":\"https:\/\/factorialhr.com.br\/blog\/#website\"},\"datePublished\":\"2026-01-15T15:27:09+00:00\",\"dateModified\":\"2026-01-15T15:27:09+00:00\",\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/factorialhr.com.br\/blog\/factorial-play\/videos\/in-such-a-competitve-market-how-do-you-manage-to-stand-out\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/factorialhr.com.br\/blog\/#website\",\"url\":\"https:\/\/factorialhr.com.br\/blog\/\",\"name\":\"Factorial\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/factorialhr.com.br\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/factorialhr.com.br\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/factorialhr.com.br\/blog\/#organization\",\"name\":\"All-in-one business management software - Factorial\",\"url\":\"https:\/\/factorialhr.com.br\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/factorialhr.com.br\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/factorialhr.com.br\/wp-content\/uploads\/2023\/07\/18155144\/factorial-logo.png\",\"contentUrl\":\"https:\/\/factorialhr.com.br\/wp-content\/uploads\/2023\/07\/18155144\/factorial-logo.png\",\"width\":946,\"height\":880,\"caption\":\"All-in-one business management software - Factorial\"},\"image\":{\"@id\":\"https:\/\/factorialhr.com.br\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/\",\"https:\/\/twitter.com\/factorialapp\",\"https:\/\/www.linkedin.com\/company\/factorialhr\",\"https:\/\/www.youtube.com\/@factorialmedia\",\"https:\/\/www.instagram.com\/factorial\/#\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"In such a competitve market, how do you manage to stand out? | Factorial","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/factorialhr.com.br\/blog\/factorial-play\/videos\/in-such-a-competitve-market-how-do-you-manage-to-stand-out\/","og_locale":"pt_BR","og_type":"article","og_title":"In such a competitve market, how do you manage to stand out?","og_url":"https:\/\/factorialhr.com.br\/blog\/factorial-play\/videos\/in-such-a-competitve-market-how-do-you-manage-to-stand-out\/","og_site_name":"Factorial","article_publisher":"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/","og_image":[{"width":1200,"height":628,"url":"https:\/\/factorialhr.com.br\/wp-content\/uploads\/2025\/11\/17131146\/factorial-open-graph.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@factorialapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/factorialhr.com.br\/blog\/factorial-play\/videos\/in-such-a-competitve-market-how-do-you-manage-to-stand-out\/","url":"https:\/\/factorialhr.com.br\/blog\/factorial-play\/videos\/in-such-a-competitve-market-how-do-you-manage-to-stand-out\/","name":"In such a competitve market, how do you manage to stand out? | Factorial","isPartOf":{"@id":"https:\/\/factorialhr.com.br\/blog\/#website"},"datePublished":"2026-01-15T15:27:09+00:00","dateModified":"2026-01-15T15:27:09+00:00","inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/factorialhr.com.br\/blog\/factorial-play\/videos\/in-such-a-competitve-market-how-do-you-manage-to-stand-out\/"]}]},{"@type":"WebSite","@id":"https:\/\/factorialhr.com.br\/blog\/#website","url":"https:\/\/factorialhr.com.br\/blog\/","name":"Factorial","description":"","publisher":{"@id":"https:\/\/factorialhr.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/factorialhr.com.br\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/factorialhr.com.br\/blog\/#organization","name":"All-in-one business management software - Factorial","url":"https:\/\/factorialhr.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/factorialhr.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/factorialhr.com.br\/wp-content\/uploads\/2023\/07\/18155144\/factorial-logo.png","contentUrl":"https:\/\/factorialhr.com.br\/wp-content\/uploads\/2023\/07\/18155144\/factorial-logo.png","width":946,"height":880,"caption":"All-in-one business management software - Factorial"},"image":{"@id":"https:\/\/factorialhr.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/","https:\/\/twitter.com\/factorialapp","https:\/\/www.linkedin.com\/company\/factorialhr","https:\/\/www.youtube.com\/@factorialmedia","https:\/\/www.instagram.com\/factorial\/#"]}]}},"_links":{"self":[{"href":"https:\/\/factorialhr.com.br\/blog\/wp-json\/wp\/v2\/factorial-videos\/177761"}],"collection":[{"href":"https:\/\/factorialhr.com.br\/blog\/wp-json\/wp\/v2\/factorial-videos"}],"about":[{"href":"https:\/\/factorialhr.com.br\/blog\/wp-json\/wp\/v2\/types\/factorial_video"}],"wp:attachment":[{"href":"https:\/\/factorialhr.com.br\/blog\/wp-json\/wp\/v2\/media?parent=177761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/factorialhr.com.br\/blog\/wp-json\/wp\/v2\/categories?post=177761"},{"taxonomy":"factorial_category","embeddable":true,"href":"https:\/\/factorialhr.com.br\/blog\/wp-json\/wp\/v2\/factorial-categories?post=177761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}